🔥 Why Finding Your “Why” Changes Everything

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Hey Friday Owls! 🦉

This week, I’m super excited to share a topic that could totally transform how you approach your work, your goals, and your life. Let’s talk about “Start with Why” by Simon Sinek. 🎯

If you’ve never heard of it, Start with Why is more than just a book—it’s a mindset. Sinek’s big idea is simple but powerful: successful leaders and companies don’t just focus on what they do—they start with why they do it. And let me tell you, that small shift makes a huge difference!

Why This Matters 🧐

As we roll into October (seriously, how did we get here already? 🍂), it’s the perfect time to pause and reconnect with your “why.” Whether you’re leading a team, chasing a passion project, or working through personal goals, knowing your “why” is like having a GPS for your life. It gives you direction, especially when things get tough, and it helps you inspire others to join you.

Simon Sinek breaks this down into something he calls the Golden Circle:

1. What – This is what you do. (Pretty straightforward, right?)

2. How – This is how you do it—your unique way of doing things.

3. Why – And this is the big one. Why do you do what you do? What’s your deeper purpose, the belief that keeps you going?

Most people know their what and how, but truly successful people and companies lead with their why. And when you start with why, it’s magic. ✨ People don’t just buy what you sell or follow what you do—they connect with the purpose behind it.

Here’s Why You Should Care 💡

• It fuels your creativity and passion. Knowing your “why” gives you energy and drive.

• It builds trust and loyalty. People want to be part of something bigger than just a product—they want to believe in a purpose.

• It inspires action. When you communicate your “why,” others are drawn to your vision and want to be part of it.

Your Mission This Week: Find Your Why 🔍

So, as we wrap up the week, take a few minutes to ask yourself: What’s my why? Why do I do what I do? And how can I share that with others to inspire them? 💬

If you haven’t read Start with Why yet, I highly recommend it. It’s a game-changer! And if you already have, maybe it’s time for a quick refresher. Let your “why” guide you, and watch everything else fall into place. 💫

Have an awesome, purpose-filled weekend ahead!

Cheers,

P.S. We’d love to hear from you! Drop us a line and share your why. Let’s keep each other inspired and motivated. 🙌

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